Austin, TX — January 13, 2026 — Texas One, the official subscription service for Texas Athletics, is pleased to announce its new partnership with MyPlayer Athlete, a leading athlete-commerce platform that enables college athletes to launch and monetize their own custom merchandise.
Through this partnership, Texas One athletes will gain access to MyPlayer Athlete’s end-to-end merchandise platform, allowing them to create, market, and sell personalized apparel and products to their fans and supporters. Each athlete will have their own custom merchandise collection, with every purchase directly supporting the athlete.
“Our mission at Texas One is to provide our fans and members with the best products and merchandise featuring their favorite athletes,” said Patrick “Wheels” Smith, President of Texas One. “Partnering with MyPlayer Athlete gives our athletes an easy, authentic way to build their personal brands while engaging with our fans who want to support them.”
MyPlayer provides athletes with everything needed to successfully launch and sell their own custom merchandise, including product design and creation, storefront setup, order fulfillment, marketing tools, and customer support.
"As a former college wrestler, my goal has always been to use MyPlayer to highlight the hustle of every athlete, not just the ones with big headlines," said Will Collins, Founder and CEO of MyPlayer Athlete. “Bringing our custom designs to the Texas One Fund is a dream start to our collective partnerships, and we’re just getting started on making sure every athlete’s hard work is seen and celebrated."
Athlete collections will feature a wide range of premium custom products, including t-shirts, hoodies, crewnecks, jackets, hats, blankets, tumblers, and more, giving fans multiple ways to showcase their support for their favorite athletes.
Fans can support Texas One athletes by shopping directly through the official MyPlayer Athlete x Texas One storefront.
